The storage market has gradually been using more and more flash to increase speed and lower cost for high I/O workloads. Think FAST VP or FAST Cache in a VNX or SSDs in an Isilon for metadata acceleration. A little bit of flash comes a long way. But as soon as you need enormous amounts of flash, you start running into problems. The “traditional” systems were designed in an era where flash wasn’t around or extremely expensive and thus simply weren’t designed to cope with the huge throughput that flash can deliver. As a result, if you add too much flash to a system, components that previously (with mechanical disks) never were a bottleneck now start to clog up your system. To accommodate for this increased usage of flash drives the VNX system was recently redesigned and is now using MCx to remove the CPU bottleneck. But what if you need even more performance at low latency? Enter EMC XtremIO, officially GA as of November 14th 2013!
In 2013 the EMC Elect story started: 75 top social media influencers were hand-picked by their peers for sharing their knowledge and enthusiasm about EMC products and solutions over the past year. I myself am honored to be part of the EMC Elect, together with my fellow Open Line colleagues Rob Koper and Menno de Liège. With 2014 around the corner, it’s time to continue the story and nominate the EMC Elect 2014.
Earlier this month EMC announced the new VNX series which promises more performance and capacity at a lower cost per GB and a smaller footprint. The hashtag for the event was #Speed2Lead which was trending on Twitter during the official event and the weeks leading up to the Mega Launch in Milan, Italy. With performance being key in the new systems, the announcement was built around the Monza race track which had the Formula 1 circus in town. Guess what the logo for the launch was?
I myself was on summer holidays during the big event (ending up only a hundred miles away from Milan, albeit a week late ;)), so I couldn’t do much more than refresh twitter and get my timeline blasted to bits. So consider this a catch-up post!
The theme of EMC World 2013 is the Software Defined Datacenter. Once of the big announcements is ViPR, which promises to be the Logitech Harmony remote for the storage infrastructure. Instead of having to do all the steps of storage provisioning manually, ViPR will automate most of these steps. The goal: more efficient management and a much faster time to implement at lower cost. And just look at the logo… that alone is worth buying the product! 😉
Day 2 of EMC World 2013 started off with a general session from the CEO of EMC, Joe Tucci. He talked about the software defined datacenter, the shift to even more users which are also mobile, and the ingress of large amounts of data which is influencing storage designs.
Hi and welcome to EMC World 2013. For those that are unaware what EMC World is: It’s an annual seminar covering all things new and improved that EMC has to offer. It’s hosted in The Venetian hotel in nothing less than … Las Vegas! Your ideal location to learn about the new products EMC is launching, to socialize with fellow EMC customers, partners or employees and of course… to have some fun! 😉
Yesterday we checked in to EMC World, got our access badges and goody bag. This being the first actual day of EMC World, we kicked it off by immediately leaving the premises! Continue reading