EMC Elect Redefining Possible at MegaLaunch IV

(C) Sean Thulin“Check your email ;)”. That was the first Twitter DM I read one sleepy morning in June. It’ll suffice to say, a minute later I was wide awake: I was chosen to represent the EMC Elect at the EMC “Redefine Possible” MegaLaunch event in London (UK)! I knew about these launch events because my colleague Rob attended one last year in Milan. Excitement started building and a couple of hours later I figured out I wasn’t going alone…

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Redefine Possible – Isilon

Redefine Possible LogoJuly 8th 2014. EMC MegaLaunch 4. Theme: Redefine Possible (or #RedefinePossible on Twitter). What previously was impossible, now is possible! Catchy theme and something that we’ve seen in IT for a number of times now. For example: In the 1990’s, who would have thought it was possible to migrate a server from one datacenter to another, possibly a couple of miles away, without downtime, in a couple of seconds?! Doing things fundamentally different, better: that’s the goal we’re always trying to achieve. So how can we apply this to Isilon?

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EMC World 2014 – Redefine your storage

EMC World 2014 Las Vegas StripEMC World 2014 is back in town, this time with the REDEFINE punchline. After some logistic challenges to get here the show is on the road; general sessions, break-out sessions, hands on labs (HOL). So what’s up with the REDEFINE punchline? What are we redefining in the IT / data infrastructure? And what are the EMC Elect doing at EMC World when not flooding your Twitter feed?

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XtremIO XDP vs RAID

EMC World 2013 - Day 3 306XtremIO is the new all-flash array from EMC, announced not too long ago. Flash has an enormous performance advantage over traditional spinning disks. Although there are no moving parts in a solid state drive, they can still fail! Data on the XtremIO X-Brick will still need to be protected against one or multiple drive failures. In traditional arrays (or servers) this is done using RAID (Redundant Array of Independent Disks). We could simply use RAID in the XtremIO array, but SSDs behave fundamentally different compared to spinning disks. So while we’re at it, why not reinvent our approach of protecting data? This is where XtremIO XDP comes in.

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Need more speed? Hello XtremIO!

EMC Xtrem Stacked LogoThe storage market has gradually been using more and more flash to increase speed and lower cost for high I/O workloads. Think FAST VP or FAST Cache in a VNX or SSDs in an Isilon for metadata acceleration. A little bit of flash comes a long way. But as soon as you need enormous amounts of flash, you start running into problems. The “traditional” systems were designed in an era where flash wasn’t around or extremely expensive and thus simply weren’t designed to cope with the huge throughput that flash can deliver. As a result, if you add too much flash to a system, components that previously (with mechanical disks) never were a bottleneck now start to clog up your system. To accommodate for this increased usage of flash drives the VNX system was recently redesigned and is now using MCx to remove the CPU bottleneck. But what if you need even more performance at low latency? Enter EMC XtremIO, officially GA as of November 14th 2013!

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